Released on: April 9, 2008, 7:03 am

Press Release Author: HowTo.tv

Industry: Marketing

Press Release Summary: Rebecca Allen moves from Centaur Media to Brand Funded Video
Specialist

Press Release Body: HowTo.tv Appoints Head of Client Services
Rebecca Allen moves from Centaur Media to Brand Funded Video Specialist

London, 9th April 2008: Rebecca Allen has taken up the newly-created position of
Head of Client Services at HowTo.tv, the broadcast marketing channel. Rebecca joins
from Centaur Media plc where she held the position of Display Advertising Director
at Marketing Week.

In her new role, Rebecca will be responsible for helping brands maximise the
potential of HowTo.tv's innovative concept in branded online 'how to' videos that
can be delivered direct to consumers online or accessed via mobile devices.

Rebecca, who has gained nine years experience in the new media sector, including
senior sales roles at New Media Age and Televisual commented:

"This move seemed like a natural step and a perfect fit with my experience. Brand
funded online video content offers a great opportunity for brands to increase the
value of their marketing spend and deliver tangible ROI. The HowTo concept is one
of the most innovative developments in this area and I am really excited about the
potential of this business."

Rebecca will report directly to Karen Brooks, Director of HowTo.tv, which has
already attracted a roster of high profile brands to create HowTo videos including
Screwfix, Oli.co.uk and Vodafone. Brooks commented:

"With consumers shunning traditional marketing routes and being more in control of
what information they want, and how they select it, brands must deliver relevant,
engaging and useful content in order to create a relationship with their target
audience. Brand funded online video content that is aggregated and positioned in the
right environments is the ideal way for brands to create one to one permission-based
marketing opportunities. Rebecca will play a key role in providing brands with new
insights into how they can effectively maximise this potential."

ENDS

NOTES TO EDITORS

Media contact:
Louise Andrews or Danny Whatmough
Wildfire PR
Tel: 020 8339 4420
Email: howto@wildfirepr.co.uk


About HowTo.tv
Launched in June 2007, HowTo.tv offers brands a unique way to reach their target
audience through informative 'how to' themed videos. The branded video content can
be delivered direct to consumers online or via mobile devices, and targeted PR and
marketing campaigns used to drive highly indexed traffic to view the brand-funded
video content.

HowTo.tv also offers the ability to generate e-commerce and data capture
opportunities within the content by embedding its self-developed Interactive Direct
Sales Tool T(IDST) within the video content. This enables users to click on the
video and be taken through to a client's e-commerce site or to complete a
data capture form whilst watching the video.

Based in Clerkenwell, London, HowTo.tv has its own fully equipped studios, with
state of the art editing suites that produce broadcast quality videos. HowTo.tv
clients include Screwfix, Oli.co.uk and Vodafone.


Web Site: http://www.howto.tv

Contact Details: Danny Whatmough
dannyw@wildfirepr.co.uk